REMARKETING – WHAT IS IT? For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Retargeting, also known as remarketing, is a form of online advertising that continues to display ads for your products…

Having a Google Business Profile is one of the best ways to increase search engine visibility for local businesses. Not only will your business appear in Google maps, you can use it to promote your products and services by adding photos, videos, and posts. A good profile should include your business’s location, hours, phone number, and…

I wish I had a nickel for every time someone asks me this question. The answer is not the same for everyone. The most important thing about social media is consistency. That means it’s better to post once every week without fail than it is to post three times a day for two weeks, then…

A popular axiom in business is “Never make a promise you can’t keep.” This is especially true when it comes to building a strong brand. All brand communications and messaging are essentially making a promise of what the potential customer can expect to experience from that brand. If the customer’s real-life experience fails to live…

A helpful video that teaches you about the components of a Google Search page, organic vs. paid listings, Google Business Profiles, ranking factors, website construction for SEO, content and tips for creating it, social media signals, in-bound links. Created for a client in the financial services field but applies to all industries.

A basic primer on rules, tips for list building, sending frequency, campaign ideas, types of messages, structure of messages, layout tips, and subject subject line DOs and DON’Ts. Created for a client in the financial services field, but the principles apply to any industry.

Ever wondered how all of your friends have all those cool backgrounds on Zoom? You can do it too! Here’s how to update your background on Zoom. To change your Zoom background prior to a meeting, you can follow these steps: After following these steps, your selected virtual background will be set for your next…

Ask everyone that comes to your place of business for their email address. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a webbased operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask…

Social media is a great way to stay in touch with your clients. Please keep a few things in mind: Consistency is key Social media is like a conversation. Once you start talking to your followers, you can’t just stop. Make sure to post consistently, at recommended times of the day. Quality posts are important…

Ransomware, once a menace mainly for consumers, has recently become a significant threat to business websites, even small ones. Please read the following important notice about this new risk and our recommendations for mitigating it. WHAT EXACTLY IS RANSOMWARE? Ransomware is a form of malware that encrypts or hides a victim’s files. The attacker then…