REMARKETING – WHAT IS IT? For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Retargeting, also known as remarketing, is a form of online advertising that continues to display ads for your products…

Ask everyone that comes to your place of business for their email address. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a webbased operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask…