A popular axiom in business is “Never make a promise you can’t keep.” This is especially true when it comes to building a strong brand. All brand communications and messaging are essentially making a promise of what the potential customer can expect to experience from that brand. If the customer’s real-life experience fails to live…

Social media is a great way to stay in touch with your clients. Please keep a few things in mind: Consistency is key Social media is like a conversation. Once you start talking to your followers, you can’t just stop. Make sure to post once per day, at roughly the same time each day. Quality…

I’ll be hosting a FREE webinar with the Bronx Chamber of Commerce, October 28, at 2:00 PM. Click on the link below to attend! We’ll be covering the following topics: https://us02web.zoom.us/webinar/register/WN_QDPLEeRMTgO-4WJ73f_CPQ

Ransomware, once a menace mainly for consumers, has recently become a significant threat to business websites, even small ones. Please read the following important notice about this new risk and our recommendations for mitigating it. WHAT EXACTLY IS RANSOMWARE? Ransomware is a form of malware that encrypts or hides a victim’s files. The attacker then…

Hosting a FREE webinar on Friday, March 27th at 11:00 am for people struggling with working at home. Feel free to share. https://desktopsolutions.com/webinars/

As someone who has been working remotely since 2007, I’d like to share some tips on making it as productive as possible for newbies. Download Our Helpful Guide. Hardware: Most people have a laptop that they can use in any room of the house, but some people will need additional hardware like pcs, printers and…

Greetings from the coronavirus hot zone, New Rochelle, NY. As you might guess, local businesses up here are concerned about losing business due to the fear surrounding the virus. Many are sharing information about the virus and the quarantine in an effort to tamp down the potential panic. As a business owner and 35-year marketing…

Due to some recent court decisions in California and Florida, we are advising that all clients consider making their websites ADA compliant. Although no definitive regulations exist yet, two of our clients have received letters from attorneys seeking damages on behalf of blind clients who cannot access their websites. According to the legal experts we…

WHY HTTPS? Recent changes in Google Chrome might mean you should purchase a secure certificate to prevent your search engine rankings from declining. What Is HTTPS? The “s” at the end of the “http” part of a URL means the website is secure. When installed on a web server, an SSL certificate activates a secure…

Why Video Marketing? Because of its ability to inform, entertain, motivate and inspire, video is one of the best ways to build your brand, engage new customers and improve your search engine optimization. With approximately 500 million viewers per month, YouTube is currently the second largest search engine on the planet proving that customers like…