Why is your Google Business Profile important? How do you find it? What’s in it? What do you do with it? Learn all this and more in this helpful video.

A helpful video that teaches you about the components of a Google Search page, organic vs. paid listings, Google Business Profiles, ranking factors, website construction for SEO, content and tips for creating it, social media signals, in-bound links. Created for a client in the financial services field but applies to all industries.

A basic primer on rules, tips for list building, sending frequency, campaign ideas, types of messages, structure of messages, layout tips, and subject subject line DOs and DON’Ts. Created for a client in the financial services field, but the principles apply to any industry.

A popular axiom in business is “Never make a promise you can’t keep.” This is especially true when it comes to building a strong brand. All brand communications and messaging are essentially making a promise of what the potential customer can expect to experience from that brand. If the customer’s real-life experience fails to live…

Social media is a great way to stay in touch with your clients. Please keep a few things in mind: Consistency is key Social media is like a conversation. Once you start talking to your followers, you can’t just stop. Make sure to post once per day, at roughly the same time each day. Quality…

I’ll be hosting a FREE webinar with the Bronx Chamber of Commerce, October 28, at 2:00 PM. Click on the link below to attend! We’ll be covering the following topics: https://us02web.zoom.us/webinar/register/WN_QDPLEeRMTgO-4WJ73f_CPQ

Ransomware, once a menace mainly for consumers, has recently become a significant threat to business websites, even small ones. Please read the following important notice about this new risk and our recommendations for mitigating it. WHAT EXACTLY IS RANSOMWARE? Ransomware is a form of malware that encrypts or hides a victim’s files. The attacker then…

Hosting a FREE webinar on Friday, March 27th at 11:00 am for people struggling with working at home. Feel free to share. https://desktopsolutions.com/webinars/

As someone who has been working remotely since 2007, I’d like to share some tips on making it as productive as possible for newbies. Download Our Helpful Guide. Hardware: Most people have a laptop that they can use in any room of the house, but some people will need additional hardware like pcs, printers and…

Greetings from the coronavirus hot zone, New Rochelle, NY. As you might guess, local businesses up here are concerned about losing business due to the fear surrounding the virus. Many are sharing information about the virus and the quarantine in an effort to tamp down the potential panic. As a business owner and 35-year marketing…