September 18th, 2024 1 PM (ET) / 10 AM (PT)I’ll be joining the team from Larson-Juhl for a virtual webinar tailored specifically for custom framers! Plus, don’t miss out on the live demo of Larson-Juhl’s innovative digital tools, which are exclusively available to our customers. Register now to transform your online presence and drive your…

Your logo should convey the personality your brand and connect with target audience. The best logos share several common characteristics outlined below, no matter what makes them unique. MemorableA good logo should attract the target audience’s attention. It should be memorable, unique, and help you stand out from your competition. SimpleA good logo is easy…

A detailed guide to using the tools in your Google Business Profile.

For those of you who don’t know, The Wayback Machine is a digital archive of the World Wide Web founded in 1996 by the Internet Archive, an American nonprofit organization based in San Francisco. It allows the user to go “back in time” to see how websites looked in the past. I have used it…

Your website serves as the centerpiece of your marketing efforts. It’s the main place where customers come find out what products and solutions you can offer them. Whether you’re creating a website for your local store or one for large national brand, there are some characteristics that all good websites have in common.

One of the first steps in building a strong brand is to develop a USP, or Unique Selling Proposition. Defining your USP will help not only differentiate yourself from your competitors, but it will also act as a compass to help guide your company’s marketing efforts. It will impact your logo, your tagline, your website,…

So many people ask me for ideas about what to post on social media. It’s really not that difficult, as most people will find your business more interesting than you think. Here’s a list of ideas to get you started. Industry Trends Before and After – how you solved a client problem Weekly example of…

One of the most common questions I get asked by clients is “How do I know if my social media is working?” Here are some tips to help you accurately measure and prove your social media ROI: Make sure you establish monthly social media goals like the following: Audience engagement Conversions Social media page visits…

Many thanks to the team at Larson-Juhl for inviting me to be the keynote speaker at their Building a Better Business event. Great conversations with a wide variety of frame shop owners. Thanks to all who took time out to attend. You can view a copy of the presentation here.