Maximizing Your Google Business Profile
A detailed guide to using the tools in your Google Business Profile.
Read MoreThe Wayback Machine on CBS Sunday Morning
For those of you who don’t know, The Wayback Machine is a digital archive of the World Wide Web founded in 1996 by the Internet Archive, an American nonprofit organization based in San Francisco. It allows the user to go “back in time” to see how websites looked in the past. I have used it…
Read MoreHow Does Your Website Stack Up?
Your website serves as the centerpiece of your marketing efforts. It’s the main place where customers come find out what products and solutions you can offer them. Whether you’re creating a website for your local store or one for large national brand, there are some characteristics that all good websites have in common.
Read MoreHow to Develop Your Unique Selling Proposition
One of the first steps in building a strong brand is to develop a USP, or Unique Selling Proposition. Defining your USP will help not only differentiate yourself from your competitors, but it will also act as a compass to help guide your company’s marketing efforts. It will impact your logo, your tagline, your website,…
Read MoreContent ideas for social media
So many people ask me for ideas about what to post on social media. It’s really not that difficult, as most people will find your business more interesting than you think. Here’s a list of ideas to get you started. Industry Trends Before and After – how you solved a client problem Weekly example of…
Read MoreHow do you know if social media is working?
One of the most common questions I get asked by clients is “How do I know if my social media is working?” Here are some tips to help you accurately measure and prove your social media ROI: Make sure you establish monthly social media goals like the following: Audience engagement Conversions Social media page visits…
Read MoreWhich social media channel is best for YOUR business?
If you are wondering which of the many social media channels is best to promote your business, a good rule of thumb is take review the demographics of each platform to determine which one best matches your target audience. Not sure where to find that info? Hootsuite, a popular post scheduling tool, provides links to…
Read MoreMarketing Your Small Business in the New Normal
Many thanks to the team at Larson-Juhl for inviting me to be the keynote speaker at their Building a Better Business event. Great conversations with a wide variety of frame shop owners. Thanks to all who took time out to attend. You can view a copy of the presentation here.
Read MoreHow to use your Google Business profile
Why is your Google Business Profile important? How do you find it? What’s in it? What do you do with it? Learn all this and more in this helpful video.
Read MoreWhy Use Video Marketing?
Why Video Marketing? Because of its ability to inform, entertain, motivate and inspire, video is one of the best ways to build your brand, engage new customers and improve your search engine optimization. With approximately 500 million viewers per month, YouTube is currently the second largest search engine on the planet proving that customers like…
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