Social Media Dos and Don’ts.
Social media is a great way to stay in touch with your clients. Please keep a few things in mind:
Consistency is key
Social media is like a conversation. Once you start talking to your followers, you can’t just stop. Make sure to post consistently, at recommended times of the day.
Quality posts are important
Like in a conversation, you can’t just brag about yourself and expect people to like you. Constantly posting about stuff you are selling is a big turn off. You need to provide your followers with entertaining, helpful or fun information in the majority of your posts. These kinds of post also have more engagement – positive reactions and sharing with friends.
Video and images are critical
Using images and videos in your posts is critical. A picture is worth a thousand words. Luckily, any modern cell phone can record an acceptable image or video.
Shorter is better
Keep the words to a minimum. People respond to Images and video.
Always link back to your website
Every post should contain a link back to a page on your website. The page should relate to the content of the post.
Use hashtags
Every post should also contain a hashtag. A hashtag is simply a label for content. It helps others who are interested in a certain topic, quickly find content your content. Brand names of products are also poplar in posts listing products.
Ideas for posts:
• Tips – make a short video of how to use your products and services
• Favorite products – share your favorite product and how to use it effectively
• Trends – Share your thoughts on something that’s trending in your industry these days
• Demonstrations – Create a demonstration or How-To video
• Have a contest – Giving something away for free always entices people to engage – weekly
• Fun or inspiring quotes – Funny or inspiring quotes that help you get through the day
• Trending products – Buy a trendy or innovative product and film yourself trying it
• New products – Share new ideas and products
• Seasonal pictures – Snap a pic of seasonal decorations or fresh flowers that celebrate the season
• Gift certificates – You can share how people can purchase your gift certificates
• Testimonials – pull reviews from your Yelp account, Google My Business, or your website
• Staff spotlight – Share your staff and their expertise