Author: lynellennielsen

Hosting a FREE webinar on Friday, March 27th at 11:00 am for people struggling with working at home. Feel free to share.
As someone who has been working remotely since 2007, I’d like to share some tips on making it as productive as possible for newbies. Download Our Helpful Guide. Hardware: Most people have a laptop that they can use in any room of the house, but some people will need additional hardware like pcs, printers and […]
Greetings from the coronavirus hot zone, New Rochelle, NY. As you might guess, local businesses up here are concerned about losing business due to the fear surrounding the virus. Many are sharing information about the virus and the quarantine in an effort to tamp down the potential panic. As a business owner and 35-year marketing […]
Due to some recent court decisions in California and Florida, we are advising that all clients consider making their websites ADA compliant. Although no definitive regulations exist yet, two of our clients have received letters from attorneys seeking damages on behalf of blind clients who cannot access their websites. According to the legal experts we […]
WHY HTTPS? Recent changes in Google Chrome might mean you should purchase a secure certificate to prevent your search engine rankings from declining. What Is HTTPS? The “s” at the end of the “http” part of a URL means the website is secure. When installed on a web server, an SSL certificate activates a secure […]
Why Video Marketing? Because of its ability to inform, entertain, motivate and inspire, video is one of the best ways to build your brand, engage new customers and improve your search engine optimization. With approximately 500 million viewers per month, YouTube is currently the second largest search engine on the planet proving that customers like […]
REMARKETING – WHAT IS IT? For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Retargeting, also known as remarketing, is a form of online advertising that continues to display ads for your products […]
Ask everyone that comes to your place of business for their email address. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a webbased operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask […]