What makes a good logo?

Your logo should convey the personality your brand and connect with target audience. The best logos share several common characteristics outlined below, no matter what makes them unique.

Memorable
A good logo should attract the target audience’s attention. It should be memorable, unique, and help you stand out from your competition.

Simple
A good logo is easy to understand and avoids complex designs. Simple shapes and designs translate well on-screen and in print, even when scaled down.

Versatile
A logo should look good in a variety of mediums. The best ones generally focus on a broad concept or idea that can be adapted in the future. They have ‘legs’.

Timeless
The best logos stand out from the pack because they remain relevant and effective over the years. They focus on communicating your brand’s core values without relying on trends.

Connects
A good logo should be relevant to your brand and target audience. It should communicate with your audience in a meaningful way, and elicit feelings that your customers can associate with your brand.

Symbolic
Good logos aren’t literal, but rather symbolic. They don’t act alone, but are used with other marketing materials to help tell the story of your brand.