How do you know if social media is working?

One of the most common questions I get asked by clients is "How do I know if my social media is working?" Here are some tips to help you accurately measure and prove your social media ROI:

  1. Make sure you establish monthly social media goals like the following:
    • Audience engagement
    • Conversions
    • Social media page visits
    • Website traffic
    • Form submissions
    • Newsletter signups
    • Sales
    • Event registrations
  2. Track the social media metrics that best match your goals
  3. Calculate your social media costs with this free calculator from Hootsuite
  4. Monitor and adjust your social media strategy based on results
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