Archive for June 2024

A detailed guide to using the tools in your Google Business Profile.

For those of you who don’t know, The Wayback Machine is a digital archive of the World Wide Web founded in 1996 by the Internet Archive, an American nonprofit organization based in San Francisco. It allows the user to go “back in time” to see how websites looked in the past. I have used it…

Your website serves as the centerpiece of your marketing efforts. It’s the main place where customers come find out what products and solutions you can offer them. Whether you’re creating a website for your local store or one for large national brand, there are some characteristics that all good websites have in common.

One of the first steps in building a strong brand is to develop a USP, or Unique Selling Proposition. Defining your USP will help not only differentiate yourself from your competitors, but it will also act as a compass to help guide your company’s marketing efforts. It will impact your logo, your tagline, your website,…

So many people ask me for ideas about what to post on social media. It’s really not that difficult, as most people will find your business more interesting than you think. Here’s a list of ideas to get you started. Industry Trends Before and After – how you solved a client problem Weekly example of…

One of the most common questions I get asked by clients is “How do I know if my social media is working?” Here are some tips to help you accurately measure and prove your social media ROI: Make sure you establish monthly social media goals like the following: Audience engagement Conversions Social media page visits…