SEO Basics

A helpful video that teaches you about the components of a Google Search page, organic vs. paid listings, Google Business Profiles, ranking factors, website construction for SEO, content and tips for creating it, social media signals, in-bound links. Created for a client in the financial services field but applies to all industries.

Email Marketing Basics

A basic primer on rules, tips for list building, sending frequency, campaign ideas, types of messages, structure of messages, layout tips, and subject subject line DOs and DON’Ts. Created for a client in the financial services field, but the principles apply to any industry.