Is Your Website ADA Compliant?

Due to some recent court decisions in California and Florida, we are advising that all clients consider making their websites ADA compliant. Although no definitive regulations exist yet, two of our clients have received letters from attorneys seeking damages on behalf of blind clients who cannot access their websites. According to the legal experts we…

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Why Do I need a Secure Site?

WHY HTTPS? Recent changes in Google Chrome might mean you should purchase a secure certificate to prevent your search engine rankings from declining. What Is HTTPS? The “s” at the end of the “http” part of a URL means the website is secure. When installed on a web server, an SSL certificate activates a secure…

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Why Use Video Marketing?

Why Video Marketing? Because of its ability to inform, entertain, motivate and inspire, video is one of the best ways to build your brand, engage new customers and improve your search engine optimization. With approximately 500 million viewers per month, YouTube is currently the second largest search engine on the planet proving that customers like…

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Why Use Remarketing?

REMARKETING – WHAT IS IT? For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Retargeting, also known as remarketing, is a form of online advertising that continues to display ads for your products…

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Tips for Building an Email List

Ask everyone that comes to your place of business for their email address. Put a sign-up sheet at your register or reception desk. Ask callers on the phone. If you’re a webbased operation, send a follow-up after an order asking if they’d like to continue to hear from you. Have your employees and staff ask…

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