Brand Development

Your brand says everything about your business. Building an authentic and memorable identity that brings a company or product to life is the key to success. We’ll work with you to create an identity that will differentiate you from the competition and set you apart in a compelling and memorable way.

Whether through a identifiable logo and tagline, product packaging, advertising, or social media, we have the experience, talent and capability to establish your brand, build customer familiarity and loyalty.

Sales & Marketing Materials

Through effective sales and promotional materials, we reach your audience and generate excitement, interest and participation. You can rely on our combination of sales savvy, design talent, marketing intelligence, and resourceful ingenuity to deliver your message, and sell products using diverse and intriguing approaches. We don’t just design and produce brochures, sell sheets, catalogs, we create results.

 

Web Design & Content

A good website interface design and content strategy allows your audience to connect with your brand on a deeper level. From strictly informational websites to full e-commerce solutions, we can create a site design that helps differentiate you from your competition.

So whether we work with you on a new website, or we are simply updating your current site, you can count on us to deliver the right mix of design, content and technology to deliver real results.

Digital Advertising

No matter what type of business you’re in there are loads of highly effective marketing opportunities online. From search marketing, to re-targeting programs, to lead generation campaigns, every business should include some form of digital marketing in their overall marketing efforts.

We have the knowledge, experience and expertise to determine which digital marketing tactics are the smartest and the best value to achieve our clients’ business goals. All of our Digital Marketing programs are monitored, evaluated and fine-tuned to produce optimal results. We provide ongoing reporting so our clients can see the progress for themselves.

Social Media Marketing

The most successful social media campaigns start off with a well thought out strategy. We take the time to learn about your target market – find out who they are, what they think, where they spend their time online and what types of messages they respond best to.

We then consider the channels that are most important, and work on creating social content for those channels, whether it be Facebook, Instagram, LinkedIn, Twitter, Snapchat, or whatever channel is most appropriate for your customers. From there, we then develop a social media calendar, and then continually update content.

 

Search Engine Marketing

Online searches account for the majority of new business opportunities. With proper search engine optimization (SEO), your company is one click away from being discovered, and your website will rank higher. As experts in web development and content creation, we know which SEO techniques will get your listing in top positions, giving you greater exposure to potential customers.

From SEO, to pay-per-click, to retargeting programs, Nielsen Marketing can make sure you’re getting maximum exposure to your target audience. We know which techniques to use, and how to effectively use them, to get you the best results.

Next Steps...

We are happy to discuss your marketing needs. Please feel free to call or email us at 631.428.4654 or lynn@nielsenmarketingny.com